Privacy policy

We respect your privacy; we only collect absolutely necessary information for navigating our website and processing purchases.

We share our Privacy Policy to inform you how we handle your personal data, what your rights are, and what security measures are adopted to protect your data when you visit the website www.ryeline.com or our mobile applications.

Rye Line is a brand of the individual company, Elsa Peixoto, located at Cesário Verde Street, 4715-353 Braga, Portugal, with identification number 245797637. It is the entity responsible for processing your personal data and ensures that these are processed lawfully, fairly, and transparently, in accordance with the legislation in force in this matter and the General Data Protection Regulation – Regulation EU No. 2016/679 of the European Parliament and the Council, of April 27, 2016.

Purpose of the collected information We believe our customer deserves the best, so we work to provide the best experience when interacting with us. Therefore, whenever you do so through our services, we collect the following personal data and other information:

• Personal data: name, email address, address, credit card number, or another available means of payment, as they are essential for processing your order and for the acquisition of products on this website, to follow up on obligations arising from applicable laws and regulations or to provide other services provided on this website and requested by you. Unfortunately, refusing to provide us with some personal data may prevent us from processing your order for the purchase of products or for the provision of other services on this website.
• Customer history: for communication purposes that reinforce and personalize the offer of products, services, promotional or advertising campaigns, we store information about purchased products, purchase dates, contacts with our support department, campaign/response history, complaint history, and responses to customer satisfaction questionnaires, as well as other metrics supporting our customer service.
• Cookies: we use cookies to store information, such as your personal preferences when you visit our website. This may include a simple pop-up or a link to the various services we provide. However, you can disable your cookies in your browser settings or make changes to antivirus program tools. However, this may change how you interact with our website (or others). It may also affect or not allow you to log in to our website, programs, or other websites on the Internet.
• Automatic information through applications, websites, and social networks: we may automatically collect information contained in browsing and usage records. The information contained in the records includes your IP address, your ISP, the browser, the time of your visit, and which pages you visited within our website, behavior within applications and websites, location information if authorized, as well as other statistics.

Potential recipients of your data Your personal data may be disclosed to individuals or legal entities for:

• Provision of electronic payment services, through credit/debit cards;
• Processing product sales;
• Choice, packaging, and shipping of products;
• Resolution of problems related to product sales;
• Receipt of payments;
• Creation of marketing campaigns, involving duly identified partners, where you have given your consent;
• Processing exchanges and returns. Your personal data may also be communicated to judicial, tax, and regulatory authorities to fulfill legal obligations and at the express request of those authorities.

Retention of your personal data We keep your data only for the period necessary for the purpose for which they were collected. Once the maximum retention period has been reached, your personal data will be irreversibly anonymized (and anonymized data may be kept) or securely destroyed. To provide the best customer support and for marketing purposes, your personal data is kept for a maximum period of 5 years from the date of your consent, provided that, within this period, you have not withdrawn your consent. As for the data we receive from third parties, they will only be kept for the time necessary for the purpose for which they were collected and will subsequently be securely destroyed.

Security and protection of data We want you to know that we take security measures to protect your personal data (including encryption and authentication tools), with regular internal reviews of our collection, storage, and processing practices, as well as physical security measures to protect against unauthorized access to systems where we store personal data. However, no transmission on the Internet or email is entirely secure or error-free. Emails sent to or from our services may not be secure. Therefore, you should be especially careful in selecting the information you send by email and other digital channels. We recommend that you keep your devices for accessing our website and other services always up-to-date and with protective systems (antivirus, firewall, anti-spam filters, etc.).

Do not sell or share my personal information

We collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing," or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Rights of data subjects All data subjects have the right to:

1. Access their data (upon request) and all information regarding their processing operations;
2. Obtain the rectification of their personal data;
3. Request the erasure of their personal data, provided they are not necessary for the purpose for which they were collected and/or for compliance with any legal obligations of Rye Line, as well as to require, in certain cases, the limitation of their processing;
4. Object to their use for marketing and/or advertising purposes;
5. Enjoy data portability and receive a copy of the data that concern them;
6. Withdraw consent given for data processing at any time. The user can exercise their rights by sending an email to: hello@ryeline.com, indicating the reason for the request. If you decide to exercise these rights and if one of the provided personal data is your email address, please specify this circumstance in your written request, indicating the email address from which you want to exercise your rights of access, rectification, cancellation, and opposition.

Personal data of children Personal data relating to minors under 16 years of age will not be processed, and any orders made online by them will not be recognized. If we detect that we have collected personal data from a child under 16 years of age, we will take necessary measures to delete the information as soon as possible.

Other information As the data subject and in the event of a breach of your data, you have the right to file a complaint with the supervisory authority.

This policy may be changed without prior notice. For this reason, we recommend that you check this policy whenever you visit our website or mobile applications.

We appreciate your trust! In case of any doubt, contact hello@ryeline.com.