Why slow fashion?

I have a degree in fashion design, I started my professional career with a streetwear brand, I evolved a lot during that period, I met incredible professionals... in the first few years, I felt super fulfilled and grateful to be so happy doing my work. Dream! Until the moment I got to know the other side of the textile industry, the fast-fashion industry, from the inside. There were few months, but heavy months. I didn't recognize myself in that world, I couldn't accept those policies, labor and social, I participated in projects that I wasn't proud of, even though I knew that the names would add value to any CV. And, as I debated whether to respect my values ​​or ignore the obvious, the decision was clear. However, exhaustion and disappointment affected me in such a way that I gave up my profession.
At 30, I started to miss this world, not the unpalatable one, but the one where I can feel fulfilled and at peace with the work processes. I searched and studied, until I found a path that I identified with, personally and professionally. It was in this process that Rye Line emerged. People ask me if Rye was a dream, it wasn't, now it is! The dream of contributing to the fashion sector being more empathetic, respectful, fair, socially responsible and less harmful to the planet and professionals.

Elsa Peixoto, Founder

(Original text in Portuguese)